Lesson 7 – Blogging for a Living

Not every self-employed person has a product or service to sell. Many hopeful entrepreneurs do not even want to consider sales as part of their business model. The reality is that with the internet there are so many online business models that you can avoid the sales...

Lesson 6 – Social Media Marketing

Social media is fast becoming the preferred route for business communication, both in terms of promotions and product updates as well as for customer relations. Most businesses are now leveraging the power of social media. It has become such an integral part of...

Lesson 5 – Your Website Content

Your website is only as good as the content on it. This is the single most important principle that you will have to always remember when starting and growing your online business. In fact, a website is worthless without content. But it’s not just about content, the...

Lesson 4 – A Mailing List

A great product or even awesome service does not necessarily guarantee customer loyalty. In this day and age where competition is rife and customers are often distracted by aggressive marketing campaigns, businesses have to make greater efforts in ensuring that...

Lesson 3 – Getting the Right Customers

Having a professional website does not instantly mean that you have a successful online business. Like any venture, be it in the real world or online, you have to work to make your business a success. Imagine having a shop that does not have any customers. It’s...

Lesson 2 – The Basics of a Website

There are many channels on the internet to market your business and product. From classified ads on GumTree, to auction websites like Bid or Buy and of course social media which is often the preferred channel these days. We will cover online marketing in future...